Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/1613
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dc.contributor.authorGenç, Tuğçe Özgen-
dc.contributor.authorTarı Kasnakoğlu, Berna-
dc.date.accessioned2019-07-03T14:45:16Z
dc.date.available2019-07-03T14:45:16Z
dc.date.issued2015
dc.identifier.citationGenç, T. Ö., & Kasnakoğlu, B. T. (2015). Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology. International Journal of Communication, 9, 20.en_US
dc.identifier.issn1932-8036
dc.identifier.urihttps://ijoc.org/index.php/ijoc/article/view/3069-
dc.identifier.urihttps://hdl.handle.net/20.500.11851/1613-
dc.description.abstractThis study explores whether and how people with a negative biotechnology-related perception can change their attitudes when they are exposed to a positive message in two different frames. The two frames differ in terms of the medium, the language used, and the general tone. A frame is thus conceptualized as unified symbolic entities, rather than just words or positioning in terms of valence (positive/negative). An exploratory stage was conducted through in-depth interviews, which resulted in three audience categories. Results of the experimental study indicated that it is, in fact, possible to turn negative attitudes into positive attitudes for people with intuitive perceptions. People with analytical and ideological perceptions change their attitudes only when the frame is scientific.en_US
dc.language.isoenen_US
dc.publisherUsc Annenberg Pressen_US
dc.relation.ispartofInternational Journal Of Communicationen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectBiotechnologyen_US
dc.subjectFood Safetyen_US
dc.subjectFramingen_US
dc.subjectGM Fooden_US
dc.subjectHealth Marketingen_US
dc.subjectMediumen_US
dc.titleEffects of Multipart Media Framing on Consumer Attitudes Toward Biotechnologyen_US
dc.typeArticleen_US
dc.departmentFaculties, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümütr_TR
dc.identifier.volume9
dc.identifier.startpage592
dc.identifier.endpage611
dc.authorid0000-0002-8296-4107-
dc.identifier.wosWOS:000348922700017en_US
dc.identifier.scopus2-s2.0-85011617305en_US
dc.institutionauthorKasnakoğlu, Berna Tarı-
dc.authorwosidOzgen Genc, Tugce/V-8263-2018-
dc.authorscopusid56845805200-
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityQ2-
item.openairetypeArticle-
item.languageiso639-1en-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
crisitem.author.dept04.03. Department of Management-
Appears in Collections:İşletme Bölümü / Department of Management
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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