Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/7631
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dc.contributor.authorÖgüt, Hulisi-
dc.contributor.authorCezar, Asunur-
dc.date.accessioned2021-09-11T15:58:24Z-
dc.date.available2021-09-11T15:58:24Z-
dc.date.issued2012en_US
dc.identifier.citation8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAINen_US
dc.identifier.issn1877-0428-
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.09.1077-
dc.identifier.urihttps://hdl.handle.net/20.500.11851/7631-
dc.description.abstractWe aim to understand the people's motivation for writing the reviews in order to better explain drivers of WOM activities in the online channel for the successful implementation of the hotel marketing. For this purpose, we choose one of the popular tourist destinations: Paris. We collect data for empirical analysis from one of the biggest online hotel reservation website. Our analysis reveals that higher rating and lower price increases the propensity to write reviews. However, while the extreme rating and star score and star rating does not have any effect on the propensity to write a review. We have also found the evidence for the negative effect of larger room size on the propensity to write a review. These results imply that satisfaction rather than dissatisfaction increases people's motivation more for writing reviews in hotel websites. We briefly discuss the managerial implications of results. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the 8th International Strategic Management Conferenceen_US
dc.description.sponsorshipBeykent Univ Istanbul, Gebze Inst Technol, Emerald Publishing Grp, Elsevier Ltd Publishing Grpen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof8Th International Strategic Management Conferenceen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectonline hotel reservationen_US
dc.subjectonline word of mouthen_US
dc.subjectonline reviewsen_US
dc.titleThe Factors Affecting Writing Reviews in Hotel Websitesen_US
dc.typeConference Objecten_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciencesen_US
dc.departmentFaculties, Faculty of Economics and Administrative Sciences, Department of Managementen_US
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümütr_TR
dc.identifier.volume58en_US
dc.identifier.startpage980en_US
dc.identifier.endpage986en_US
dc.identifier.wosWOS:000312875900106en_US
dc.institutionauthorÖğüt, Hulusi-
dc.institutionauthorCezar, Asunur-
dc.identifier.doi10.1016/j.sbspro.2012.09.1077-
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.relation.conference8th International Strategic Management Conferenceen_US
dc.identifier.scopusquality--
item.openairetypeConference Object-
item.languageiso639-1en-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:İşletme Bölümü / Department of Management
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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