Evaluation of International Day for Biological Diversity 2024’s Social MediaPosts in Terms of Visual Communication Design

Abstract

Biodiversity refers to the variety of all life forms, namely plants, animals, microorganisms and their genetic material, within an ecosystem or worldwide. This term encompasses genetic diversity (genetic differences within a species), species diversity (number of different species) and ecosystem diversity (variety of different ecosystems or habitats). International Day for Biological Diversity is a global event celebrated every year on May 22nd and aims to raise awareness about the conservation and sustainable use of biodiversity. In 2024, social media posts made within the scope of this event have great importance in terms of visual communication. Visual content attracts attention more quickly and effectively than written content. Content is usually consumed quickly on social media platforms. Therefore, using visually appealing designs is important to attract the attention of the target audience and increase their engagement. Visual communication design helps to convey messages more effectively by simplifying complex information and making it easier to understand. Infographics, video content and graphical data presentations in particular make information understandable and attractive. This study aims to evaluate social media posts for the International Day for Biodiversity 2024 from a visual communication design perspective. Animated graphic designs were preferred in social media designs for the International Day for Biodiversity. Different language options were created to customize the target audience. In this way, the target audience was encouraged to re-share the message. In the teaser prepared for the International Day for Biodiversity 2024, the target audience is encouraged to participate with the phrase Share information about your event. #PartOfThePlan was preferred as the hashtag in the posts. In this context, a call for cooperation was made to stakeholders.