Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/6854
Title: Impact of ending rules in online auctions: The case of Yahoo.com
Authors: Onur, İlke
Tomak, Kerem
Keywords: online auctions
electronic markets
auction ending rules
Issue Date: 2006
Publisher: Elsevier
Abstract: This paper examines the impact of sellers' choice of auction parameters on the level of their revenues using data from Yahoo.com's Playstation 2 system auctions. Our study specifically highlights the impact of the ending rule. We introduce a new variable called Winning Bid Ratio (WBR), and use it as a proxy for seller revenues. WBR is the ratio of the winning bid of an auction to the buy price offered by the seller. We find that choosing a high bid increment and including a shipping price decreases the WBR, Alternatively, lower number of bids and choosing a shorter auction length have a positive effect on the WBR. On the whole, the ending rule has a negative effect on the WBR, which is in accord with the theoretical predictions in the literature. However, we also find variations in the results for the effect of ending rule when we divide the data into two groups consisting of high and low-value auctions. (c) 2006 Published by Elsevier B.V.
URI: https://doi.org/10.1016/j.dss.2006.03.010
https://hdl.handle.net/20.500.11851/6854
ISSN: 0167-9236
1873-5797
Appears in Collections:İktisat Bölümü / Department of Economics
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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