Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/9854
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dc.contributor.authorGenis-Gruber, Ahu-
dc.contributor.authorAktas, Ramazan-
dc.date.accessioned2022-12-25T20:48:14Z-
dc.date.available2022-12-25T20:48:14Z-
dc.date.issued2012-
dc.identifier.isbn978-1-4666-1599-1-
dc.identifier.isbn978-1-4666-1598-4-
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1598-4.ch058-
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1598-4-
dc.identifier.urihttps://hdl.handle.net/20.500.11851/9854-
dc.description.abstractOrganizations operating worldwide adopt different strategies and marketing techniques in various geographic areas, depending on the cultural perception of the country in which they are active. There are diverse reasons for implementing different management strategies, even under the same organizational umbrella. Responsiveness to customers, market adaptability, and competitiveness with other organizations operating in the same sector are some of the most important. The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The success the company has achieved through its innovative marketing strategies and use of international management techniques is presented. The case highlights the company's flexibility in adapting its organizational structures to the nature of the market in different countries, and its reliance on a cross-cultural management approach to marketing in order to increase product acceptance by consumers across the world.en_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofE-Marketing: Concepts, Methodologies, Tools, and Applications, Vol Ien_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titlePath to Success: Innovative Managerial Approach [pp. 986-1001]en_US
dc.typeBook Parten_US
dc.departmentESTÜen_US
dc.identifier.startpage986en_US
dc.identifier.endpage1001en_US
dc.identifier.wosWOS:000419456400059en_US
dc.institutionauthor[Belirlenecek]-
dc.identifier.doi10.4018/978-1-4666-1598-4.ch058-
dc.authorwosidGenis-Gruber, Ahu/AAB-1859-2021-
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.coverage.doi10.4018/978-1-4666-1598-4-
dc.identifier.trdiziniden_US]
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextnone-
item.fulltextNo Fulltext-
item.openairetypeBook Part-
item.cerifentitytypePublications-
item.languageiso639-1en-
Appears in Collections:WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection
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