Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/1611
Title: Antecedents and consequences of co-creation in credence-based service contexts
Authors: Tarı Kasnakoğlu, Berna
20333
Keywords: Health Care
Co-Creation
Transformative Service Research
Higher Education
Well-Being
Issue Date: 2016
Publisher: Routledge Journals, Taylor & Francıs Ltd
Source: Tari Kasnakoglu, B. (2016). Antecedents and consequences of co-creation in credence-based service contexts. The Service Industries Journal, 36(1-2), 1-20.
Abstract: The present study proposes that co-creation is a dialogical process which involves a high level of participation by both partners, and attempts to test a co-creation model, where partners engage in a service interaction using their operant resources. Results from 65 exploratory interviews and 502 scenario-based experiments demonstrate that operant resources lead to higher levels of participation; however, participation by one partner does not lead to co-creation unless the other partner is also participating, indicating the constructive effects of a mutually contributing relationship. Results also imply that co-creation is a highly contextual and interactive phenomenon, thus the dimensions and the effects of mutual participation should be interpreted by investigating specific service contexts. Positive outcomes significantly increase with co-creation; however, well-being seems to be a concept intertwined within the dyadic service relationship rather than a remote state of the consumer.
URI: https://doi.org/10.1080/02642069.2016.1138472
https://hdl.handle.net/20.500.11851/1611
ISSN: 0264-2069
Appears in Collections:İşletme Bölümü / Department of Management
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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