Exploring the invocation of emotion in presidential speeches

Abstract

Scholars have long explored why presidential rhetoric is important and how it matters for public leadership and policy-making. However, relatively few works have considered the role that emotion plays in leadership communication and no research has conducted a thorough examination of the various types of emotions invoked in presidential rhetoric, their frequency, or how they have shaped presidential discourse over time. In this study, presidential speeches across 13 administrations (1933–2011) are examined to provide a first assessment of the extent to which US presidents have invoked fear, anger, and hope across policy domains and key types of speeches.