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Title: Consumer Perceptions and Functional Evaluations of Cash Desk Types in the Clothing Retail Context
Authors: Yıldırım, Kemal
Ayalp, Nur
Gözen, Güner Aktaş
Hidayetoğlu, L.
Keywords: privacy
clothing stores
fitting room
shopping environment
Issue Date: Jan-2014
Publisher: Emerald Group Publishing Ltd.
Source: Yildirim, K., Ayalp, N., Guner Aktas, G., & Lutfi Hidayetoglu, M. (2014). Consumer perceptions and functional evaluations of cash desk types in the clothing retail context. International Journal of Retail & Distribution Management, 42(6), 542-552.
Abstract: The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings: Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value: This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks.
ISSN: 0959-0552
Appears in Collections:İç Mimarlık ve Çevre Tasarımı Bölümü / Department of Interior Architecture and Environmental Design
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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