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Title: The determinants of online hotel reservation
Authors: Öğüt, Hulisi
Keywords: Internet customer reviews and ratings
Online hotel booking
Online hotel price
Service quality metrics
Issue Date: 2011
Source: IADIS International Conference e-Commerce 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011, 21 July 2011 through 23 July 2011, Rome, 91771
Abstract: In this paper, we identify the determinant of online hotel reservation using data from one of the biggest online hotel booking website. We find that online customer rating significantly affects the hotel reservation while the star rating does not increase popularity of the hotels. Furthermore, increase in prices leads to decrease in sales as we expected. Regression result allows us to quantify the relationship between these variables and online reservation as well. The managerial implication of these results is that hotels should strive to please customer as their future revenue depends on the satisfaction of past users. This study also guides hotel management to forecast their sales based on online rating and other features of hotel.
ISBN: 9789728939519
Appears in Collections:İşletme Bölümü / Department of Management
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

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