Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/7652
Title: The influence of internet customer reviews on the online sales and prices in hotel industry
Authors: Ögüt, Hulisi
Taş, Bedri Kamil Onur
Keywords: internet customer reviews and ratings
online hotel booking
online hotel price
service quality metrics
Issue Date: 2012
Publisher: Routledge Journals, Taylor & Francis Ltd
Abstract: In this paper, the impact of two service quality metrics (star rating and customer rating) on hotel room sales and prices is investigated. Two of the most popular tourist destinations in the world, Paris and London, are chosen. It is found that a higher customer rating significantly increases the online sales of hotels. The study results show that a 1% increase in online customer rating increases Sales per Room up to 2.68% in Paris and up to 2.62% in London. Contrary to expectations, higher stars do not increase the sales. It is also shown that higher customer ratings result in higher prices of the hotel and the prices of high star hotels are more sensitive to online customer ratings.
URI: https://doi.org/10.1080/02642069.2010.529436
https://hdl.handle.net/20.500.11851/7652
ISSN: 0264-2069
1743-9507
Appears in Collections:İktisat Bölümü / Department of Economics
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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