Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.11851/8283
Title: Menu Optimization for Multi-Profile Customer Systems on Large Scale Data
Authors: Karimov, Jeyhun
Özbayoğlu, Murat
Tavlı, Bülent
Doğdu, Erdoğan
Keywords: HCI design and evaluation methods
Mixed integer programming
Heuristic algorithms
Graphical user interfaces
Interaction design theory
Scalable data processing
User Interfaces
Design
Search
Models
Issue Date: 2021
Publisher: Springer
Abstract: Everyday, a majority of the people, most probably several times, use the banking applications through online applications or physical ATM (Automated Teller Machine) devices for managing their financial transactions. However, most financial institutions provide static user interfaces regardless of the needs for different customers. Saving even a few seconds for each transaction through more personalized interface design might not only result in higher efficiency, but also result in customer satisfaction and increased market share among the competitors. In ATM Graphical User Interface (GUI) design, transaction completion time is, arguably, one of the most important metrics to quantify customer satisfaction. Optimizing GUI menu structures has been pursued and many heuristic techniques for this purpose are present. However, menu optimization by employing an exact mathematical optimization framework has never been performed in the literature. We cast the ATM menu optimization problem as a Mixed Integer Programming (MIP) framework. All the parameters of the MIP framework are derived from a comprehensive actual ATM menu usage database. We also proposed two heuristic approaches to reduce the computational complexity. Our solution can be accustomed with ergonomic factors and can easily be tailored for optimization of various menu design problems. Performance evaluations of our solutions by using actual ATM data reveal the superior performance of our optimization solution.
URI: https://doi.org/10.1007/s10614-021-10147-0
https://hdl.handle.net/20.500.11851/8283
ISSN: 0927-7099
1572-9974
Appears in Collections:Bilgisayar Mühendisliği Bölümü / Department of Computer Engineering
Elektrik ve Elektronik Mühendisliği Bölümü / Department of Electrical & Electronics Engineering
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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