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Title: Gender representation in new media through global calendar photographs
Authors: Karabacak, Z.I.
Özgen, Ö.
Issue Date: 2020
Publisher: IGI Global
Abstract: New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture by means of photography. Lavazza calendar photos (1993-2012) have been analysed using Dyer's non-verbal communication means and lines of appeal under the following headings: "Sexually Highlighted Female Body in Lavazza Calendar Photos, ? "Different Sexual Orientations as Secondary Emphasis of Lavazza Calendar Photos, ? "Idealized Body Look of Models of Lavazza Calendars, ? "Roles of Women and Men in Family in Lavazza Calendar Photos, ? "Queens and Superheroines in Lavazza Calendars, ? "Widespread Representation of White Race in Lavazza Calendar Photos, ? "Italian Cities and Italian Local and National Items in Lavazza Calendars, ? "Signs of Different Geography, Culture and Life Styles in Lavazza Calendar Photos, ? and "Lines of Appeal in Lavazza Calendar Photos.'' According to the findings, both non-verbal means of communication in terms of gender and lines of appeal in Lavazza calendar photos in new media have changed over the years. © 2021, IGI Global.
ISBN: 9781799832034
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

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